The Impact of Local Search on Restaurant Visibility Local search is a powerful tool that can help restaurants increase their
visibility and attract more customers. According to Google, 46% of all
searches have local intent, and 76% of people who search for something
nearby on their smartphone visit a related business within a day. This
means that restaurants that optimise for local search can reach a large
number of potential customers who are actively looking for their
services and have strong commercial intent.
Consumer Behavior and Local Search Consumer behavior has also shifted towards
local search. People are increasingly using their smartphones to find
local businesses, read reviews, and make decisions about where to eat.
In fact, 88% of consumers trust online reviews as much as personal
recommendations, and 85% of consumers read reviews for local businesses.
This means that restaurants that have a strong online presence and
positive reviews can attract more customers and increase their revenue.
