One of the main appeals of IEOs is the expected liquidity that comes post-launch. Since the tokens are immediately listed on the exchange platform, it allows for faster trading compared to traditional routes,
which can be an attractive prospect for investors. Furthermore, the reliance on the infrastructure of the exchange means that the projects can leverage the existing user base of the exchange, maximizing their reach without the need for extensive marketing campaigns. Apart from investor trust, collaboration with a reputable exchange can also assist in compliance with regulations, which is an increasing concern in the
cryptocurrency space.
